Navigation Geek » Garmin

Aug 28, 2008

Leading Australian Mapping Provider Selects Garmin® For Mobile Phone Navigation

Garmin International Inc., a unit of Garmin Ltd., the global leader in satellite navigation, announced today an agreement with Australian company Sensis whereby Garmin will be the turn-by-turn navigation provider for selected Telstra GPS-enabled mobile phones. Sensis, Australia’s leading information resource, and a wholly-owned Telstra subsidiary, will provide the point of interest information and other dynamic content for the navigation application, “Whereis® Navigator.”

Whereis® Navigator is based on Garmin Mobile®, Garmin’s intuitive mobile phone application that gives turn-by-turn, voice-prompted navigation directly on the phone.

Whereis® Navigator is based on Garmin Mobile®, Garmin’s intuitive mobile phone application that gives turn-by-turn, voice-prompted navigation directly on the phone.

“Sensis, like Garmin, is an innovative company that strives to improve the everyday life of their customers,” said Charles Morse, Garmin’s director of mobile and online marketing. “By offering Garmin’s premium navigation to Telstra customers, Whereis Navigator users will save time and headaches as they’ll now be able to avoid hassles related to bad directions or getting lost.”

Gregan McMahon, group manager of Sensis Mobile comments that the partnership with Garmin is an exciting step towards providing Telstra customers with an even better mapping experience on their mobile device. “Combining Garmin’s leading satellite navigation with Sensis’ comprehensive mapping points of interest and other content takes Whereis Navigator to the next level,” says McMahon.

The Whereis Navigator interface is very intuitive and allows customers to easily route to a specific street address or to one of the 600,000 points of interest (POI) – places like hotels, restaurants, shopping and tourist attractions. POI search results can be viewed on a high resolution map, providing a quick overview of POI locations relative to the user’s current position. The text-to-speech functionality allows the device to audibly announce the name of streets and POIs, letting drivers keep their eyes on the road while navigating through busy traffic and tricky roadways. If users stray off course, Whereis Navigator will automatically calculate the quickest way to get back on track.

In addition to turn-by-turn directions, Whereis Navigator offers fixed speed and red-light camera warnings while driving. Whereis Navigator also features seamless integration with the user’s contacts stored on their phone, allowing for convenient routing to an address of a friend or business associate. Users can easily access weather conditions and forecast data for their current location as well as other destinations in Australia.

Whereis Navigator will be available on selected Telstra GPS-enabled phones. Telstra customers can try Whereis Navigator by downloading the free trial directly from their phone. For additional information, visit or

About Garmin International Inc.

Garmin International Inc. is a subsidiary of Garmin Ltd., the global leader in satellite navigation. Since 1989, this group of companies has designed, manufactured, marketed and sold navigation, communication and information devices and applications – most of which are enabled by GPS technology. Garmin’s products serve automotive, mobile, wireless, outdoor recreation, marine, aviation, and OEM applications. Garmin Ltd. is incorporated in the Cayman Islands, and its principal subsidiaries are located in the United States, Taiwan and the United Kingdom. For more information, visit Garmin's virtual pressroom at or contact the Media Relations department at 913-397-8200. Garmin and Garmin Mobile are registered trademarks of Garmin Ltd. or its subsidiaries. Anticipated product availability dates are based on management's current expectations and are not guaranteed.

About Telstra

Telstra is Australia's leading telecommunications and information services company, offering a full range of services and competing in all telecommunications markets throughout Australia. Telstra provides more than 9.6 million Australian fixed line and more than 9.3 million mobile services, including 3.3 million 3G services.

About Whereis®

Whereis® is Australia’s leading provider of digital mapping and location-based content. It is managed by Sensis, a fully owned subsidiary of Telstra. Whereis® mapping data is the power behind most of Australia’s online, in-car, portable, and wireless navigation products. It is also the power behind leading portable navigation products and most of New Zealand’s in-car products. Whereis® navigation data draws on the mapping experience of Sensis’ UBD® and Gregory’s® businesses, as well as the comprehensive and rich content databases of the White Pages®, Yellow™, GoStay™ and Citysearch®.

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